The Company had just emerged from the technology downturn.  Revenue was expected to rise at 12-15% while profit and cash flow was being forecast to increase at a disappointing slower rate.  The company believed their marketing and distribution system had evolved, rather than having been specifically designed to meet the market’s needs; inefficiencies existed.  

A new, more efficient marketing/distribution system was designed and seamlessly installed within 6 months resulting in profit growth of 22% and $900+ Million added to cash flow.