A general economic downturn coupled with product proliferation led to an excessive number of short production runs and costly machine set up costs.  Management was unable to focus on an ideal product-market mix to maximize sales and margins.

The Company successfully developed and implemented a new production and marketing program that increased sales by 20% in the first year after implementation; the Company’s leading product became an industry standard enabling an increase of share of market from 9% to over 20% in 3 years and increased revenue over 100%.  Additional equity was provided by an equity sponsor introduced by WA.