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     Marine Propeller Manufacturer

  $60 million revenue, private

  Background:

The Company is the largest U.S. manufacturer of marine propellers.  Based on the significant growth in the Personal Watercraft (jet ski) market, the company believed there was a opportunity to manufacture impellers, and capture a sizeable share of market by selling their products as after-market replacement impellers.

  Result:

After investigating the after-market, WA found it to be permeated with small competitors making a wide range of inconsistent quality products; consequently, in most cases, retailers recommended only OEM replacement parts to avoid customer dissatisfaction.

WA developed an alternative successful strategy of approaching the Personal Watercraft manufacturers to provide them with outsourced high quality original equipment impellers, at a lower cost than they could produce in-house.